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REFERENCES

Acosta, G. (2018). Brick-and-mortar key to omnichannel success. Retail Leader.
            Retrieved November 9, 2018, from https://retailleader.com/brick-and-mortar-key-
            omnichannel-success

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Breman, P. (2017). Millennials versus boomers. Strategic Business Insights. Retrieved from: October 8, 2018,                 from http://www.strategicbusinessinsights.com/vals/free/2017-02millennialsvboomers.shtml

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Johnson, S. (2017). Why there are pop-ups for everything now. The Atlantic. Retrieved October 8, 2018, from                https://www.theatlantic.com/business/archive/2017/11/popup-shop-corporate/545054/

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Khan, H. (2018). 8 ways a pop-up store can boost revenue and build buzz for your brand. Shopify. Retrieved                   November 9, 2018, from https://www.shopify.com/retail/120059907-8-ways-pop-up-stores-can-                       boost-revenue-and-build-buzz-for-your-brand

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Schambach, S. (2017). To solve omnichannel, elevate tech choices to the c-suite. Business of Fashion.                               Retrieved November 9, 2018, from https://www.businessoffashion.com/articles/opinion/op-ed-to-                     solve- omnichannel-elevate-tech-choices-to-the-c-suite

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"This website is a component of a class project at The University of Georgia and represents a fictitious scenario to fulfill the requirements. Every effort was made to reference borrowed information and give appropriate credit for ideas not our own." 

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